Axis Bank

Active
What We Did

Does shopping have to be a lethargic activity left to the idle affluent? Our first ever digital film strives to change this regressive mind-set. This is a sweet little love story… with a difference. The antics of these lovable athletic couple paired with the simple, childlike, catchy tune won’t fail to bring a smile to your face.

This endearing couple through their relentless activity demonstrates that workout must be an incessant part of your daily routine and not relegated to those infrequent gym visits. And, as if this cute little appeal wasn’t enough, there’s the incentive of monetary discounts rewarded for every calorie burnt… a perfect package that can’t miss its mark.

Proud moment for us with the first film out of Bohemian’s Digital Arm to reach “Pick of the week” by Campaign India #campaignindia.

Watch how the story of these two lovebirds finally culminates in a unique proposal. So get off those rears and break a sweat. No short-cuts to fitness… Keep moving.

 

Director : Shaizad Bharucha
DOP : Murzy Pagdiwala
Music Director : Raghav & Arjun
Executive Producer : Shivi Arora