Cipla

Yes Challenge
Social Experiment
What We Did

‘NO’… the keyword in disciplining children; a word without which the parenting dictionary is virtually incomplete. Responsible parenting too often hinges around curbing the child’s inherent curiosity. But, what does your ‘No’ mean to your child?

With this little social experiment we unveiled prevalent parenting attitudes that result in child behaviour diametrically opposite to the intended end. It helped these mothers see the errors of their ways and rectify their parenting approach.

Mrs Arvind was equally surprised to find out the impact of her NO on her kid. Watch how she pledged to be a #YesMom and took up the #YesChallenge.

 

Director : Barnali Kalita
DOP :  Barnali Kalita
Executive Producer : Shivi Arora